How Effective Brand Recognition Can Be Affected by Your Logo
The TechCrunch logo is a very popular logo that has been around for several years. The reason it has been such a success is that it accurately identifies a company, is simple to remember and is very effective. So why has the logo become so successful? Well, a huge part of it has to do with its simplicity. Many people don’t have the time to type out a complicated logo that can sometimes be quite difficult to read and understand.
As well as this, many of those who do have time to browse through a long list of potential logos might have very little interest in either the design or the brand itself. This is especially true for small businesses that have limited funds or a limited amount of customers. You might also face a problem if you are running an established brand that you already have competing brands that could easily confuse your potential customers. By avoiding these complications and potential brand problems, you will in turn be able to ensure that you get your logo to market on a consistent basis.
The design of the logo is something that you need to take very seriously. In many ways, the logo will be your brand ambassador. Therefore, you should take great care in the design. You want people to associate your brand with your logo and with the products and services that you offer. The only way you can achieve this is to make sure that people understand your logo. It’s important to remember that there are only a few people who will ever see your logo, so you want your design to stand out.
One way to make your logo stand out is to add colour to the logo. Bright colours are much more attention-grabbing than pastels and they work extremely well to identify your brand. Another option that you have is to change the logo slightly. Changing the shape and position of a logo can make it appear completely different to any other logo. Changing the background or border around your logo is another great way to ensure people associate your brand with a certain feel.
Tech Crunch is an example of a company that has incorporated both these techniques into its logo. The font used for the company name is slightly smaller than the font used for the brand name. This makes the text on the logo much more noticeable, as well as making it much easier to read. It is impossible to confuse the two and therefore your logo will help people to understand what kind of products or services you provide.
There are plenty of examples of how an effective brand recognition campaign can incorporate both colour and shape to help your logo stand out. However, the actual design of the logo is one of the most important things to consider. You want your logo to be distinctive so that people immediately know that it is the brand for which they should be familiar. If you make changes to the logo without thinking about how your logo will impact your brand, then you may end up with a logo that does not suit your business at all.